There was an article in the New Yorker magazine a couple of years ago called, Doomsday prep for the super-rich. It was one of a slew of articles that have emerged in various media outlets over the past couple of years that have addressed the ways in which even the incredibly wealthy among us are feeling a certain anxiety about the future.
Zopa is one of the many online money-lending companies that is championing peer-to-peer loans to help people avoid high interest loans from institutional banks and regain financial stability and move towards debt-free living. It bills itself as the Feel Good Money company, and while its focus has been on online lending, it is moving towards becoming a physical bank offering new approaches to banking. The company does a lot of research to determine what people really need when it comes to financial issues and recently conducted a survey called the Ice Cream Index.
Taking cues from social media, which tend to celebrate aspirational luxury lifestyles and living, the company wanted to discover what people really thought would bring them happiness. They asked Britons to consider 100 summertime spends and give them a happiness rating out of a 1000. The scores were calculated against the cost of the items to reveal the list of summer feel good items.
The results were quite...